• We’re just two neurotypical parents and lifelong football fans, Kate Shippey MBE & Peter Shippey MBE, who had a great idea.
• Peter Shippey MBE was a Press Officer at Sunderland AFC from 1996 to 1999. We’ve both been regular season ticket holders since the early 1990’s.
• We have 3 children diagnosed with autism. As there is no history of autism in our family, this has changed our lives.
• We innovated the groundbreaking concept of Sensory Viewing Rooms in Sports Stadia in 2014. Our sons are the inspiration behind this.
• We give all our help and advice voluntarily, and don’t sell any sensory equipment.
• Our idea has now gone worldwide.
• We do this because of our love for our sons, are very proud of our idea/concept, and have a passion for helping families affected by sensory difficulties.
• The Shippey Campaign is a registered charity (1166989).
SHIPPEY CAMPAIGN MAKES A MAJOR BREAKTHROUGH
Peter Shippey MBE & Kate Shippey MBE are parents of three children all diagnosed with Autism Spectrum Disorder, Nathan, Owen & Callum. This can present challenges to daily living that neurotypical people take for granted.
Our eldest son Nathan developed a love of football. As a result he was desperate to visit our local stadium to watch a ‘live’ match. We explained to him that it would become very busy and very noisy but still he wanted to go.
So, in May 2014, armed with ear defenders, headphones with his favourite music, hats, ear plugs and a bag filled with his favourite comforters, off he went with dad, Peter, to his first match.
It wasn’t successful.
Nathan had been very excited when he’d arrived at the big stadium, but by the time the second half was kicking off we were on our way home. Nathan had been unable to cope with the noise and atmosphere inside the ground due to his autism. His mam, Kate, came back to collect us early from the game and Nathan was devastated.
We as parents thought that was it, he couldn’t cope with being inside a noisy stadium, so that was that.
However that is just where the story begins. Over the following weeks, Nathan continued to watch the football on the television and to our surprise asked if he could to go back again. He was desperate to return to the stadium to watch the team play ‘live’.
We knew he couldn’t cope with the noise so we decided to purchase season tickets in an area of the stadium where there was a big lounge, so that Nathan could go into it if he was struggling with the noise and atmosphere, and then when he had settled down, we could go back out into the main bowl of the stadium.
So first game of the 2014/15 season and we were on our way to the match hopeful that we had solved Nathan’s problems.
We hadn’t. Same problems, same result.
So that night, we, Peter and Kate Shippey, had a ‘eureka’ moment!
We came up with the idea for a sensory viewing room to watch ‘live’ sport from.
Had anyone done this before? No
Had anybody even thought of doing this before? No.
‘Wow!’ we thought. We might be onto something here!
So we asked the club if they provided facilities for people with sensory needs to watch the match.
…so we suggested our idea to the club. Our proposal was to provide a sensory viewing room for those with sensory difficulties to watch a ‘live’ match in.
(The email that we sent to the club, and the consequent email response, are included at the bottom, to prove that the idea is from Peter and Kate Shippey.)
So we met with the club and discussed Nathan’s situation. That’s when the campaign really started.
We compiled a 3000+ signature petition, targeted around the local special schools in the area, we gained numerous emails of support and used the Equality Act 2010 to encourage the club to listen to us.
We met regularly at the club and after a year of discussions, meetings, plans, signature collecting, emailing, research and decision making, we are very proud to announce that our campaign has had its first success!
The Nathan Shippey Sensory Room (named after our son) at Sunderland AFC has been installed. It is the first sensory room of its kind where people (young and old) can watch a match ‘live’!
The room was opened for the first home game of the 2015/16 season and has been a resounding success.
The room has been used by both adults and children, and also by away fans as well as home fans.
It has various pieces of sensory equipment in there and following the end of the first full season in there, we Peter and Kate Shippey are the only two people who have the experience of being in there all match, every match.
The room has been checked by experts in the field of sensory needs and we now know the balance of what to, and what not to put in there. How much equipment, what equipment works and what sort of capacities you are looking at depending on the size of the room available.
Some clubs we have talked to have already been considering how they could use such a facility on non-matchdays as well, so our concept is gaining momentum all the time.
From being unable to take Nathan to the match, now we can!
And there are many, many, more people in Nathan’s situation.
We wanted the room to benefit as many different people as possible and it certainly has. It has a capacity of 3 fans who require the facility plus a parent or carer each. The room has been full all season and had a waiting list for it towards the end of the season when awareness of the room increased.
As the creators of the idea, the Shippey Campaign has now gained charity status (reg. No. 1166989) and we are now looking to get our concept rolled out nationwide and even into other sports.
We have been heavily involved with each permanent sensory viewing room in clubs and following the development at Sunderland AFC, we are thrilled to say that our contact with Notts County came to fruition with the development of three sensory viewing rooms which opened on 3rd September 2016 and Watford FC opened the first sensory viewing room in the South of England on 10th December 2016. On 18th February 2017, the first sensory room in Scottish football opened at Airdrieonians FC, which we are very proud to be part of. Following on, more recently, we were thrilled to be a huge part of Middlesbrough’s fantastic facility which officially opened on the 19th March and of course the ball keeps rolling in Scotland with a second Scottish club. Our sixth club was Rangers FC after we met and hosted representatives in January 2016, their room, Broxis Den opened its doors on the 1st April 2017, this was followed by Khalifa International Stadium in Qatar – in preparation for the Qatar World Cup 2022, following a presentation that we did at the Beyond Sport event in London in October 2016, we met with three architects who were in the process of discussing stadia in Qatar. We were thrilled to receive an email thanking us for our presentation and sharing the wonderful news of the first room in Qatar.
West Bromwich Albion and Southampton are another two clubs to add to our list of achievements.
The next club to provide outstanding facilities were Arsenal FC who have been an absolute pleasure to support, guide and advise. They opened their two viewing rooms and a wonderful sensory haven on 25th September 2017, at which we were honoured to be in attendance.
Also in 2017 Everton had their room fitted out by Experia. We visited Everton a couple of times before they applied for the grant and created their facility.
Celtic FC were next to invite us to their stadium to discuss creating facilities, after being in contact with the club for a long period of time. Here is their press release: http://www.celticfc.net/news/13530
Followed by the announcement of the opening of Liverpool FC’s room: https://www.levelplayingfield.org.uk/news/liverpool-fc-launch-sensory-room-anfield
Crystal Palace joined the clubs making their stadium accessible to those with sensory difficulties, by developing two rooms, one with a view.
In May 2018 Chelsea Football Club opened their sensory viewing room. Following email contact from ourselves and having initially contacted Diane Piggott, we were passed to Jamie Gray and supported them, answering any questions they needed guidance with.
Making a North East hat trick, Newcastle United have now developed a sensory room – a new addition for season 2018/19
The 16th September 2018 was a day to remember for us as Peter travelled to Coventry to attend a launch at the Ricoh Arena. Wasps rugby club opened their sensory viewing room! This was to be the first sensory viewing room in the world of rugby – another huge breakthrough for The Shippey Campaign.
During 2019 there was further progression with Tottenham, Brighton and Manchester City opening their rooms.
For the Premier League clubs, we have now joined in Partnership with BT, The Premier League and Lords Taverners, who have put aside a grant for each Premier League club to apply for to create a sensory viewing space in their stadium! We have been in contact with every EFL club, every SPL club and national stadiums in the UK. We are not stopping at Great Britain either! we have had contact from The New Perth Stadium in Australia and had enquiries from Qatar, Hong Kong, France, Germany and we have recently welcomed a USA Ambassador on our team.
We think our idea should be ‘the norm’ in all stadia everywhere.
The focus has always in the past been on physical disability and wheelchair access.
We want people to focus on mental health conditions as well, so often overlooked, but something that needs to change and we hope the Shippey Campaign are the inspiration behind that.
17/09/2014 @ 3.13pm
‘… It would be extremely beneficial to the families of those children with special needs for the club to have a designated viewing area, eg a room with a window looking out to the pitch and a door from the corridor, but not a door to the terraces. It would also be useful for the room to have soft play/sensory equipment in case the children need calming. We have found that wheelchair supporters are catered for, but disabled supporters with other conditions such as autism spectrum disorder aren’t as well catered for…’
Best Regards Peter and Kate Shippey
18/09/2014 @ 11.14am
Dear Kate and Peter
‘Thank you for your email, Maureen has asked me to contact you. We appreciate your suggestion and I will put this forward to club management as an idea for the future. The installation of a screen room would have to be considered for next season…’
Kind Regards Chris