We’ve Gone Global With Qatar 2022 FIFA World Cup™ Sensory Room

Well, we are speechless! 

Last year, we were invited to the Beyond Sport event in London where we launched our partnership with BT, The Premier League and Lords Taverners. 

We presented our idea/concept to around 200 delegates from different countries and afterwards were approached by people from far and wide.

A group of three gentlemen; stadium architects from Qatar world cup 2022 were particularly interested and we chatted at length about the requirements for sensory viewing rooms.

Also in the audience was Samantha Sifah, Head of Community Outreach for the Supreme Committee in Qatar who listened to our presentation….we received the email below today…

Words cannot express how overwhelmed we are.

Qatar pilots first sensory room at launch of Khalifa International Stadium

Dear Mr. & Mrs. Shippey,


I hope this email finds you well.


I work for the committee responsible for the delivery of stadiums, infrastructure and host country planning for the Qatar 2022 FIFA World Cup™.


I heard you speak at the Beyond Sport event last year.


Inspired by the work that you are doing in the UK to raise awareness of cognitive disabilities in sport and the use of sensory rooms to aid participation, we partnered with a local education centre in Doha and piloted a sensory room at
the launch of Khalifa International Stadium, the first stadium for the FIFA World Cup™ to open in Qatar.


I wanted to thank you and encourage you to keep on delivering the inspirational work that you are doing. I hope that soon enough sensory rooms are common place in football stadiums across the world.


Here is an article published on FIFA.COM about the sensory room.




Kind regards,



Samantha Sifah

Head of Community Outreach


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